We collect and generate various data points about you. Data by which you are identified is termed as “Personal Data”. Personal Data does not mean information that is freely available or accessible in public domain. Your Privacy is of utmost importance to us and protection of your Personal Data is a key commitment for us. We are governed by the provisions of applicable law in India including the Information Technology Act 2000 and the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 to maintain the privacy of your Personal Data.

I. Personal Data

II. Sharing of your Personal Data Any Personal Data that we have access to shall never be shared without your consent. In various processes / submission of applications / availment of product/service offerings, we even seek your explicit consent to use / share your Personal Data. In our business and operational processes, we only share the data on a partial and “need-to-know” basis to designated personnel or partners or service providers. We will share your data with competent/ legal/statutory/regulatory agencies / authorities or partners/service providers acting on our behalf (as the case may be) in following cases: 1. only for enabling the provision of the products/services availed by you, strictly on a “need to know” basis and subject to applicable laws. 2. it is directed or required by legal/regulatory / statutory / governmental authorities under applicable laws/regulations though a legally obligated request. 3. it is required by financial institutions to verify, mitigate or prevent fraud or to manage risk or recover funds in accordance with applicable laws/regulations. III. Usage of Your Personal Data We use your Personal Data in our business activities for providing our or our partners’ products/services and to perform, among other actions, the following: 1. to facilitate the transactions or report on these transactions; 2. to undertake research and analytics for offering or improving our products/services and their security and service quality; 3. to check and process your requirements submitted to us for products/services and/or instructions or requests received from you in respect of these products/services; 4. to share with you, updates on changes to the products/services and their terms and conditions; 5. to take up or investigate any complaints/claims/disputes; 6. to respond to your queries or feedback submitted by you; 7. to verify your identity for us to provide products/services to you; 8. to carry credit checks, screenings or due diligence checks as lawfully required by us; 9. to monitor and review products/services from time to time; 10. to undertake financial/regulatory/management reporting, and create and maintain various risk management models; 11. for conducting audits and for record keeping purposes; 12. for selective offers and promotions. External processing: We may provide your personal information to our affiliates or other trusted businesses or persons or service providers engaged by us, or institutions that we partner with to assist us with providing you with products/services to better serve your needs and interests, based on your instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures. We also use your Personal Data to fulfill the requirements of applicable laws/regulations and/or court orders/regulatory directives received by us. IV. Purging of your Personal Data 1. You may delete your MyAdda app at any point of time by making such choice in the mobile application. With this we will no longer provide your data for external processing as mentioned above. However, we retain your Personal Data as long as the purpose for its usage exists, after which the same is disposed off by us except for any record retention required as per applicable law. 2. The provisions of various laws require your transaction logs to be stored for longer periods post the deletion of an account. Further, in the event of the pendency of any legal/regulatory proceeding or receipt of any legal and/or regulatory direction to that effect, we may be required by the law of the land to retain your Personal Data for longer periods. V. Cookie Policy 1. Please note that a “cookie” is a small piece of information stored by a web server on a web browser so it can be later read back from that browser. 2. We may use cookie and tracking technology depending on the features offered. 3. No Personal Data will be collected via cookies and other tracking technology; however, if you previously provided Personal Data, cookies may be tied to such information. VI. Links to other websites Our website may contain links to other websites which are not maintained by us. This privacy policy only applies to us. You are requested to read the other websites’ privacy policies when visiting these websites. VII. Reasonable Security Practices and Procedures We take various steps and measures to protect the security of your Personal Data from misuse, loss, unauthorized access, modification or disclosure. We use latest secure server layers encryption and access control on our systems. Our safety and security processes are audited by a third party cyber security audit agency from time to time. We have provided multiple levels of security to safeguard your app by Login/Logout option and AppLock feature that can be enabled by you. We also ensure the device binding so that the same login cannot be used on different device without any additional authentication/OTP. Please do not share your MyAdda login, password and OTP details with anybody. VIII. Contact us You may contact us on any aspect of this policy or for any discrepancies/grievances with respect to your Personal Data. IX. Policy Review & Updates This policy will be reviewed by us as and when required and the same may change at any time. The latest & most updated policy can always be found on the app. While we will make reasonable efforts to keep you posted on any updates to this privacy policy, to make sure that you are aware of any changes, we recommend that you review this policy periodically.